Broadcast Audiences, Merge Fields, and Scheduling
Target the right members with audiences, personalize with merge fields, and schedule sends.
Sending a broadcast
Broadcasts are one-off emails you send to a group of members. Create one under Outreach → Email.
Audiences
An audience defines who receives the broadcast. Build one from a filter (for example, active members at the Family level), a saved segment, a Mynd AI result, or an event's attendee list. The audience preview shows the exact recipient count before you send.
Merge fields
Personalize the message with merge fields that pull from each recipient's record. The composer lists the fields it supports right under the body: {{first_name}}, {{last_name}}, {{email}}, {{org_name}}, and {{unsubscribe_url}}. SMS sends support {{first_name}} and {{org_name}}. Each recipient sees their own values. (Campaigns also offer {{level_name}}, {{renewal_date}} and {{renew_url}}.)
Scheduling
Send immediately or schedule the broadcast for a future date and time in your organization's time zone. Scheduled broadcasts can be edited or cancelled until they send.